In 1929, Birdseye sold his company and patents for $22 million to Goldman Sachs and the Postum Cereal Company, which eventually established a new business, General Foods, and which founded the "Birds Eye Frozen Food Company". Birdseye created the "General Seafood Corporation", to promote this method. In 1924, he developed an entirely new process for commercially viable quick-freezing: packing fish in cartons, then freezing the contents between two refrigerated surfaces under pressure. In 1922, he formed "Birdseye Seafood, Inc.", to freeze fish fillets with chilled air at −45 ☏ (−43 ☌). īirdseye conducted experiments and received patents for the development of greatly improved methods to freeze fish for commercial production.
This 1920s hunting trip to Canada inspired Birdseye's food preserving method. His curiosity piqued, and Clarence wondered if this method, called flash freezing, could also be applied to other foods. In the early 1900s, during his travels through what is now Northern Canada, Clarence Birdseye of Montclair, New Jersey, saw the Inuit use ice, wind, and temperature to instantly freeze freshly-caught fish. Since then, Conagra has been managing rights to the Birds Eye brand in the U.S. The company was then owned by other firms such as Dean Foods and Pinnacle Foods, which was eventually taken over by Conagra Brands in 2018. The former Birds Eye Company Ltd., originally named "Birdseye Seafood, Inc." had been established in the United States by Clarence Birdseye in 1922 to market frozen fish, being then acquired by the Postum Cereal Company in 1929. Birds Eye is an American international brand of frozen foods owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia.
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